Ken Ferguson

CRO at Virtualitics

As CRO, Ken leads our Global Sales, Marketing, Customer Success, GTM Strategy Operations, and Partnership teams. Ken is a proven Revenue leader with over 20 years of Enterprise SaaS software experience, building high performing teams in both larger scale SaaS businesses as well as several earlier stage companies in the Analytics, AI, Human Capital Management, and Performance Management markets.

His leadership passions involve building and empowering highly diverse teams around innovative and disruptive technologies to solve big problems for customers, and in turn create unique value and growth for the business. He is a firm believer in building a team culture that breeds collaboration, innovation, and trust in order to see his teams “go further and faster together”. Growth businesses rise and fall on the power of leadership and teamwork. Ken is passionate about the growth, and the untapped possibilities here at Virtualitics.

Prior to joining Virtualitics, Ken was CRO at orgvue, led Global Sales for Visier, and was in Sales Leadership as an early employee at Workday during their successful build-out of a world-class sales organization. Earlier in his career he was a part of great sales organizations like Oracle, Teradata, and OutlookSoft. Outside of Virtualitics, Ken speaks at many leadership conferences, and enjoys pouring into up and coming young leaders.

He is also a Limited Partner at Stage 2 Capital, a Venture Capital Fund focused on helping early stage SaaS companies achieve scale and GTM excellence. His downtime is spent with his first passion which is his family. But as an experienced professional guitarist and musician, on occasion he can be found playing, recording, or just experiencing live music as a creative outlet.

What being a Modern Sales Leader means to Ken Ferguson

Being a Modern Sales Leader means that the leader understands the balance in dynamics of building high performing teams that use data driven decisioning, with people centric leadership. In the modern era of leading Revenue teams, you have to build around your people, scalable data driven process, all while leading with empathy and accountability.

Never has it been more difficult to balance this than right now. Those that understand how to see the individual, develop leaders, and appropriately hold teams accountable for results while maintaining the pulse of the team, have truly harnessed a modern approach to sales leadership. If its all process and performance, you lose the people, if its all relationship and hierarchy you likely lose performance.

The modern sales leader has a pulse on all of that, and "eats last". Modern Sales Leaders sacrifice for their team, and put themselves last, not first. Make yourself smaller by making others bigger, and keep people and strategy out in front.

The winners are in! Check out the 25 chosen Modern Sales Leaders below!